Andalucia, one of the three favourite destinations in Spain of these travellers for their summer holidays. The demand of this market increases by 25%
Andalusia will become, once again, one of the favourite destinations of the British tourists for next summer. Andalusia is the second destination in Spain for these travellers, right behind Baleares and in front of the Valencia region.
Spain maintains its worldwide leadership as the priority holiday destination for the British tourist. In fact, the holiday demand in Spain on behalf of these travellers during the last trimester of 2011 increased by 27% compared to the same period the year before.
Tenerife and Malaga were the favourite holiday destinations of the Brits during the last three months of last year. Now, the Baleares, Andalusia and the Valencia region are their chosen destinations mainly for next summer, occupying, respectively, the second, fourth and fifth place, together with London, in first place, and Florida, in third.
In general, in the Euro zone countries the British tourism is recovering. In fact, according to their survey, 56% of the population “plan to go on a trip to one of the Euro zone countries in 2012 to take advantage of the current strength of the pound”.
This market is up in Andalusia. It closed 2011 with an 8.1% increase, and consolidated its position as top issuer of visitors for the Andalusian region. In general terms, Andalusia registered the arrival of 21.8 million tourists last year, 500.000 more than in 2010, which means an increase of up to 2.3%.
On the other hand, the offer on holiday accommodations in Spain through the groups website in the UK increased considerably during the last trimester of 2011. Spain sits, for the first time, in tenth position of the ranking of those whose offer most increases.