Around 20 agents will travel throughout Andalusia to reinforce the destination’s commercialisation in the German market

View of the main apron at Malaga Airport, show...

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Around 20 German travel agents will be participating in a familiarisation trip from the 25th to the 27th of November, with the collaboration of the Tourism, Trade and Sport Ministry, that will allow them to improve their knowledge on Andalusia and reinforce the commercialisation of the destination in this market.

These German professionals work with the operator Dertour, considered the most veteran of the German market, moving approximately 4.000 passengers each year during the winter and spring in its division of groups and around 30.000 clients towards Andalusia in its holiday division, according to a statement by the Andalusian administration.

Dertour provide the whole set of Andalusian offers in their catalogues, both coastal and interior, as well as products directly related to the ‘Sun & Sea’ sector, circuits around Andalusia or packages that include the flight plus a car hire to move independently around the destination.

The group of agents will arrive at Malaga airport on the following 25th of November and during their stay in Malaga province they will be visiting Torremolinos. The next day they will be heading towards Cadiz to visit towns such as Conil de la Frontera, Tarifa, Bolonia and Jerez de la frontera.

This reverse action throughout Andalusia will end on the 27th of November with a route around Seville, where they will visit the main tourist attractions of the city like the Royal Alcazar for example, amongst others, and will be then returning to Malaga for a final tour around the Costa del Sol’s capital.

The German market is the second international issuer for Andalusia as a destination, with 611.429 visitors booked into Andalusian hotels between January and September 2011, which means an increase of 4.9% compared to the same period last year.

The tourists coming from this market made a total of 3.019.868 overnight hotel stays during the first nine months of the year, with an increase of 4.8% and have stayed in the destination for an average of 4.94 days.


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