The offer of tourism in Malaga is not limited to sun and beach, the natural virtues of the region or the monuments of the place. The congress tourism turns out to be a really powerful market as evidenced by the figures of last year in the Costa del Sol.
When pronouncing the word tourism, come to mind beach, vacations and in general all kinds of situations far away from what might be considered a work environment. But in fact the tourism industry goes far beyond and doesn´t cease its activity beyond of the dates of more “conventional” tourism.
Obviously, after the summer months the resorts along the Costa del Sol record a substantial reduction in hotel occupancy; to ensure profitability of these establishments during the rest of the year, many hotel chains have opted to enhance their offers aimed at companies organizing all kinds of events in the facilities and conferences that can attract customers.
Recently, this approach results in very positive numbers in areas like the Costa del Sol and Malaga, where hotel occupancy dates outside summer have increased by 26%.