600 journalists from around the world have participated in the survey conducted by Oak Power media communication on brand positioning of resorts in .
Marbella in the Costa del Sol obtained 9,1 points in the specific category of beach destinations. Behind are situated Ibiza with 8.9 points or Lanzarote, with 8.8.
The study of Oak Power Communication, which was conducted among a total of 600 journalists specialized in tourism or who write regularly on this industry also acknowledges that the Costa del Sol is the general beach enclave whose brand name is more valued.
Marbella is back in fashion worldwide, especially after the recent holiday of Michelle Obama. Foreign journalists have perceived this and have voted accordingly, underlines the general director of the firm responsible for the survey.
Marbella, for many years the hotspot of the jet set, is situated only 50 km from the international Malaga airport, and can be reached quickly the motorway.